Why a value-based brand matters
Our university is consistently ranked as one of the world’s top 50 universities. The global higher education sector is a challenging and competitive space with many vying to take our place. We need to ensure our brand is working hard and that we demonstrate how our values align with our audience.
Values help provide our audience with an emotional, impactful connection. It helps bring to life our consistent communication of our vision and what we stand for: which is to make the world a better place.
Our value statements are articulated in Strategy 2030.
We have distilled them to these key words:
- Ambitious
- Relevant
- Excellent
- Inclusive
- Accessible
- Principled
Strategy 2030 - our University principles and goals
How to use our values
Our values are a key part of our design framework that help us:
- Communicate our design principles and values to partners and stakeholders
- Create and co-create messaging for all our distinctive communities and areas
- Measure the success of our content
- Aid consistency and clarity
Brand assets
Brand assets and guidance can be found on the Brand Sharepoint site:
- University logos
- Fonts, typography
- Colours
- Editorial style guide
- Brand toolkit
The following link leads to the Brand Sharepoint site. To continue navigating the Beta Design System site, you may consider opening this link in a new tab.
Brand assets and guidance (University login required)